Shelley Roes:
Shelley and Lars Roes from Brisbane, Australia, sold everything they owned in April 2017, quit their full-time professional jobs, and embarked on a trip around the world
The couple together run the travel blog “Lifejourney4two” in which they share their experiences as full-time travellers.

The hype for Christmas in July certainly seems quite widespread across the States and is also a great excuse to party.

– “Christmas in July” is very popular in many parts of the United States.
– People get excited about it even though it is not the real Christmas season.
– It gives people a fun reason to hold parties, sales, themed events, or celebrations in the middle of summer.
In simpler words:
> Many Americans enjoy celebrating Christmas-themed events in July, partly because it is fun and partly because it gives them an excuse to celebrate.
📌 Origin:
The phrase “Christmas in July” is older than this particular quote.
Commonly cited origins include:
– ‘Summer camps in the United States’, especially in the 1930s.
One well-known claim is that ‘Keystone Camp in Brevard, North Carolina’, celebrated a Christmas-themed event in July in 1933.
– The phrase became more widely known through the 1940 film “Christmas in July”, directed by Preston Sturges.
– Later, shops and advertisers used the idea for ‘mid-year sales and promotions’.
So, the expression developed from a mix of ‘camp traditions, popular culture, and commercial advertising’.
✍️ Author:
The exact sentence you quoted does ‘not appear to be an old proverb or traditional saying’. It sounds like a modern comment from an article or blog post.
The source mentions Shelley Roes, then she is likely the ‘author of that particular sentence/article’, but she is ‘not the originator of the expression “Christmas in July.”’
So the distinction is:
– “Christmas in July” → older phrase/tradition, no single clear author.
– The quoted sentence about the hype being widespread → likely written by Shelley Roes, if that is the attribution in your source.