Loesje:
Action group founded in 1983 in Arnhem, the Netherlands.
Focuses mainly on promoting freedom of speech and freedom of expression.
Take your dreams into the day.
A good autumn wind blows thoughts in a row.
The sentence is a piece of imagery.
A strong autumn wind blows leaves off the trees and clears one’s head. Similarly, a brisk walk in the wind can help organize your thoughts. “Putting things in a row” here means that thoughts which were previously jumbled become clear and orderly. There is also a play on words: thoughts are “blown up” like leaves, only to land neatly in a row.
Origin:
Loesje posters are created by writers from the foundation’s collective, which originated in Arnhem. The specific author of this text is not listed on the page. Nor can it be traced, as the foundation publishes the slogans as the work of Loesje herself. Posting it on November 1st aligns with the autumn season. I found no evidence that the sentence was derived from an older saying or poem. It appears to be an original creation by Loesje, though I cannot say so with absolute certainty.
Author: Loesje
‘No individual author.’
This reflects Loesje’s way of working:
The texts are anonymous and emerge from a collective writing process.
Autumn. Then I’ll just be the sunshine in the house myself.
The quote is originally Dutch:
> “Herfst. Dan ben ik zelf wel het zonnetje in huis.”
> — Loesje
A natural English translation is:
> “Autumn. Then I’ll just be the sunshine in the house myself.”
Or more idiomatically:
> “Autumn—then I’ll bring the sunshine indoors myself.”
💡 Meaning:
The sentence plays on the Dutch expression “het zonnetje in huis zijn”, meaning:
– to be a cheerful, positive presence;
– to brighten the mood at home;
– to make others feel happy.
Because autumn is associated with darker, colder days, the speaker decides not to depend on the weather for warmth and light, but to create cheerfulness herself. The quote expresses ‘optimism, resilience, and personal agency’.
✍️ Origin and author:
The quote is attributed to Loesje, a ‘Dutch international writers’ collective founded in Arnhem in 1983. Loesje is also the name of the fictional young woman whose signature appears beneath the collective’s short, witty, socially engaged poster texts.
Therefore, ‘Loesje is not usually an identifiable individual author’. The sentence was produced collectively or anonymously within the Loesje organization and published under the name ‘Loesje’. Unless the original poster or archive provides a date, its exact year and individual writer should not be assumed.
Autumn holidays, as if autumn lasts only a week.
The sentence plays on the word *herfstvakantie* (autumn break)—a school holiday lasting about a week in October. It pretends that the name implies autumn itself lasts only a week, whereas in reality, the season spans well over three months. The joke lies in taking the word literally, leading to an absurd conclusion.
There is also a touch of social commentary, typical of this type of text. We have become so accustomed to the rhythm of holidays and schedules that it seems as though nature itself aligns with them. The underlying idea is that we primarily experience the seasons through days off, causing us to overlook autumn as a whole—its colors, the storms, and the shortening days.
Origin and author:
Loesje is a Dutch collective that has been creating posters featuring short, often absurdist or critical slogans since 1983. The texts are written collaboratively by volunteers who share their ideas with one another; consequently, there is no single individual author. Formally, all texts are attributed to “Loesje.”
Autumn, what a wonderful time with all those coloured things falling at your feet or even coming at you.
The poster describes autumn in a ‘lighthearted, naive way’:
– “Colored things falling at your feet” 🍁
= falling leaves in autumn colors
– “Things that even come drifting your way” 💨
= leaves carried along by the wind
The text operates on ’two levels’, typical of Loesje:
🌟 ‘On the surface’;
A simple, cheerful observation about autumn leaves
| 😏 ‘Underlying’
The childlike choice of words (“colored things” instead of “leaves”) brings a smile to one’s face — it is a gentle, playful nod to how something ordinary can be described in very simple terms |
The poster invites you to ‘look at autumn with fresh eyes’:
Not as something to be taken for granted, but as something wondrous and colorful. 🕰️ Origin:
– Source:
Official Loesje poster, verified via the attachment (signature + logo) ✅
– Address on poster:
P.O. Box 1045, 6801 BA Arnhem 📮
– This indicates an ‘early Loesje poster’, likely from the 1980s or 90s, when Loesje still operated from Arnhem (the movement was founded there in 1983, before later moving to Nijmegen)
– Design:
Black and white, uppercase letters, short and compact — the ‘classic Loesje style’ 🖤🤍
✍️ Author:
– Loesje — not an individual author, but a ‘collective’
– Loesje is a Dutch movement (founded in 1983) that has been creating posters since the 1980s featuring short, often humorous or critical texts about current events and everyday themes
– Texts are conceived ‘anonymously and collectively’ by volunteers during so-called “writing days” — meaning ‘no individual name’ can be linked to this specific text
– The Loesje “brand” serves as the ‘shared pseudonymous author’ for all posters. Official poster:
The autumn forest is a wonderfully colourful society.
So, that was summer. Now it’s time for the cool seasons.
