Sendhil Mullainathan:
(born c. 1973).
American professor of economics at the Massachusetts Institute of Technology. He was a professor of Computation and Behavioral Science at the University of Chicago Booth School of Business from 2018-2024. He is the author of Scarcity: Why Having Too Little Means So Much (with Eldar Shafir). He was hired with tenure by Harvard in 2004 after having spent six years at MIT.
January is always a good month for behavioral economics. Few things illustrate self-control as vividly as New Year’s resolutions. February is even better, though, because it lets us study why so many of those resolutions are broken.
